Joanna Malinowski is a digital content creative based in Philadelphia, currently working for Kipling, Eastpak and Jansport.
But my story really begins when I took my first ever job in high school as a photographer at Medieval Times Dinner & Tournament.
After school I would run around a candlelit castle in a wench costume taking portraits of customers posing with the king and princess & of customers sitting ringside. I would then print out the images, frame them, and have to find the customers in the dark by scanning faces in the crowd before finally peddling them their portraits. It’s hard to say whether my first ever job influenced where I am today, but I’d like to think it played a big role…
A college degree from Rutgers University and several production jobs later, I landed a role at Kipling, owned by VF Corporation in June of 2022. Ever since, I have been acting as both media librarian and project coordinator to ensure all packshots of our products are taken, look accurate to the product, and populate correctly on our website. I work cross-functionally with teams ranging from product development to wholesale, getting feedback from all stakeholders, and reformatting & retouching product images where needed. But I still wanted to take on more.
I asked my manager if I could lend a hand at editorial photoshoots, and the rest is history. I began my involvement in November 2022, and over the 3+ years I have worked my way up to overseeing the shoots altogether, providing art direction and learning to trust my creative instincts.
In August 2025, the scope of my role expanded to include all three bag brands in VF’s portfolio - Kipling, Eastpak, and JanSport. As part of this restructuring, I began taking over editorial and environmental shoots for Eastpak and JanSport, in addition to the already existing Kipling shoots. Making decisions, giving feedback, and rolling with the obstacles is all in a day’s work, and it’s work I love doing.
To see my full resume, please click here.
Skills
Art Direction, 3+ years’ photoshoot experience, Adobe Creative Suite, Digital Asset Management, Organization & time management, Project management, Communication, Digital marketing, Journalism Writing, Proficient Polish, Intermediate Spanish, Beginner French